Author: wpadmin



In 1992, at a time in skateboard historical past when the enterprise of skateboarding was wanting bleak, Tony Hawk did the unthinkable…he began a skateboard firm. Initially named Birdhouse Tasks, it was based on the premise that, in the event you love one thing, you assist it and and nurture it. You set one of the best, most devoted workforce of skate boarders collectively and also you do what you’re keen on…skateboard. And 24 years later, Birdhouse remains to be thriving, with top-of-the-line groups within the sport, constructed on respect, camaraderie, authenticity and a love for what they do.

By way of the years, the workforce has included a number of the most well-known names in skateboarding. Lead by Tony Hawk at first, the workforce featured Jeremy Klein, Steve Berra, and Willy Santos. Later it was Ocean Howell, Matt Seaside, Paul Zitzer, Andrew Reynolds, Brian Sumner, Steve Nesser, Bucky Lasek and Heath Kirchart who made waves. They toured everywhere in the world, have been featured within the wildly profitable Tony Hawk’s Professional Skater video video games, and delivered a number of the most iconic and memorable video elements in skate historical past in Birdhouse’s The Finishand Feasters.

As we speak, the Birdhouse workforce options a number of the most revered and visual names within the sport, plastered on the covers of Thrasher, The Skateboard Magazine and TransWorld Skateboarding magazines, touring the world, successful Thrasher’s King of the Street two years in a row, and racking up video views on The Journey Channel, Thrasher and The Berrics.


In fact the Birdhouse workforce will all the time start and finish with Tony Hawk, arguably essentially the most recognizable motion sports activities athlete within the historical past of the style. As an athlete, his accomplishments are unparalleled: 12-time world champion, 16-time X Video games medalist, first skateboarder to finish the 900 and inventor of practically 100 tips. The listing goes on. As an iconic athlete and a task mannequin, Tony can also be one of the vital wanted product endorsers, public speaker and entrepreneurs on the planet. With a social media following numbering within the tens of millions, Tony is as recognizable because it will get.

However this workforce isn’t constructed on historical past.

The 2016 Birdhouse workforce is constructed on pure, trendy skateboarding with a number of the most distinguished skaters within the sport. Innovators, future legends, and fan favorites make this workforce one of the vital revered and well-liked in skateboarding.

Aaron “Jaws” Homoki, Ben Raybourn, David Loy, Shawn Hale, Clint Walker, Clive Dixon, Mike Davis, Lizzie Armanto and Elliot Sloan.


Up to now decade there was an enormous improve within the degree of company involvement in skateboarding, and we could also be returning to a type of skateboarding that Steve Rocco, Mike Vallely, Mark Gonzales, and others desperately tried to flee within the early 1990’s.

New members throughout the skate neighborhood, like Eric Wiseman, Phil Knight, Herbert Hainer, the Maloofs, Gary Ream, William Sweedler, Neil Cole, and Andrew Kline, are all difficult what it means to be a skateboarder and the way we skateboard. These males (which have most likely by no means stepped foot on a skateboard) run or are the cash behind VF Corp [Vans], Nike, Adidas, Maloof Cash Cup, Woodward, Sequential Manufacturers [DVS], Iconix [Zoo York], and Park Lane Sports activities Funding Banking [Street League]. By their financial capital, and energy outdoors of skateboarding they’ve been capable of drive their method into highly effective positions inside skateboarding and are capable of immediately revenue off of our exercise. Ought to we care if non-skaters are allowed to carry highly effective positions in our tradition? Ought to we care if skaters affiliate with these folks and purchase their merchandise? Will it change how we skateboard, how we view ourselves, and the way we view the world?

After all! As skate boarders all of us share social area and none of us exist in a vacuum (not directly all of our actions have an effect on the skate tradition as a complete and each skater inside it). Inside this social area our collective actions have produced and emphasised how vital creativity, autonomy, cooperation, and enjoyable are inside skateboarding. These values make up the dominant ideology inside skateboarding, which shapes our identities, how we view the world and the way we act inside it. However as increasingly companies enter the exercise, they’re difficult and making an attempt to shift the dominant ideology and efficiency of skateboarding into one thing that enables them to rationally fulfill their sole goal: the pursuit of revenue. If they’re profitable it might not change the ideology or efficiency of skaters like myself which were concerned within the exercise for a few years, however it’ll change the ideology, the area, and economics of skateboarding for youthful skaters, and alienate older skaters from a social world they helped create and keep till it was invaded by and bought to outsiders.

Many of those outsiders are trying to run skateboarding with the identical ideas that drive many fashionable companies, that are fully incompatible with street-skating as we all know it. As George Ritzer factors out in The McDonaldization of Society, companies try and function in a particularly environment friendly trend. They give attention to making all the things quantifiable (skatemetrics) quite than specializing in creating subjective high quality (“finest” video half), they need all the things to be predictable (i.e. standardized, the identical expertise each time), and so they need all facets of a enterprise or exercise to be simply managed, principally the antithesis of what skateboarding is at the moment. Because the company’s values turn into increasingly aside of skateboarding and affect the ideologies of particular person skaters, the higher the potential that our exercise will essentially change. Skateboarding received’t be just like the exercise everyone knows at the moment, as a substitute it’ll have an ideology and a efficiency much like that of soccer, or, as Rob Dyrdek is praying for, the UFC.

If companies proceed to achieve affect inside our tradition the dominant type of skateboarding could transfer from the streets, the place it’s troublesome to regulate or immediately revenue off of, into the contained area of the park. Moreover the skate video can also fall to the wayside. Why spend the cash to ship a skate staff to Barcelona for 3 weeks to movie ten methods, when you’ll be able to fly one skater to Gilbert, AZ for a few days and have your emblem seen all through the world on ESPN?

As a substitute of inefficiently, creatively, and collaboratively creating skate movies, skaters will effectively and competitively enter into the extremely predictable, standardized, quantifiable, and controllable world of mega-contests. On this social-world, there isn’t any time for a skater to push himself spending hours attempting to land a trick, as a result of it’s inefficient. There may be little room for creativity (i.e. no bottom 50-50 finger-flip) as a result of, “it isn’t good technique.” And there’s no purpose to hunt out new skate spots because it extra environment friendly for all skate contests to happen in the identical stylized areas. Whether or not you’re in Gilbert or Toronto you’ll be able to watch Chaz Ortiz soar down the very same 10 stair. If company skating begins to dominate there might be little room left for the skating that Louie BarlettaChris “Mango” Milic, or Jeff Stevens do, there’ll solely be room for the (wonderful, however) standardized and predictable skating of Greg Lutzka, Ryan Sheckler, and Nyjah Houston.


A powerful company presence inside our tradition will change the economics of skateboarding. As we’ve got seen previously seven years, Nike and Adidas’s presence has escalated the variety of skater owned skate shoe corporations which have gone out of enterprise, which limits the flexibility of skaters to affect skateboarding. Skater owned corporations are in dire financial conditions, not due to pure fluctuations throughout the skateboard market, however due to the imbalance of financial energy inside skateboarding that’s evident in a post-Consolidunk period.

The doorway of Nike, Adidas, and different mega-corporations, has created a scenario much like what many in style however small espresso retailers confronted when coping with Starbucks. Starbucks would open throughout the road from a neighborhood espresso store, and even when the native espresso store was doing nicely previous to Starbucks entrance, the small retailers couldn’t afford to function in such shut proximity to a Starbucks “Café,” which might afford to run at a loss, dump big quantities of cash into ads and promotions, and do big quantities of market analysis on potential clients due to its deep pockets. Ultimately the small café would go beneath, which allowed Starbucks to dominate the native market, not as a result of their product was superior, however due to their financial may (see Naomi Klien’s e book No Brand and Ocean Howell’s “Excessive Market Analysis”).

The Guide to Black Women’s hair.

Welcome Again, white folks!

After the latest spate of black ladies suspended from college due to their hairstyles and the rising variety of employers forbidding sure hairstyles from the office, we thought it crucial for one more episode in our instructional sequenceThe Caucasian Guides.”

Except for our final primer to black barbershops, our earlier guides have included:

  • Black Barbecues
  • Black church buildings
  • Black events
  • Spades
  • Black Holidays

However this could be an important of all of them.

To grasp this information, it is best to first know the significance of hair within the black neighborhood. It’s how we decide everybody from Jesus  to Beyoncé (the one motive the Beyhive hasn’t argued that she is the returned Messiah is as a result of she doesn’t have hair of wool, however–and I could be fallacious right hereI believe there’s something in Thessalonians–that mentions the savior’s edges as “snatched from the Gods”).

As a valued commodity, you should perceive the way it impacts the socioeconomics of Black America. It’s how we survive. Actually, researchers say that underground hair economic system is 22.7% of the black greenback. The ladies who do braids in kitchens and the boys who lower low ceasers in dorm rooms are priceless members of society as a result of they enhance the Black Gross Home Product.

Someplace in black America proper now, there’s a lady with hair instruments unfold throughout a desk like a physician about to take away a mind tumor from a affected person’s coronary heart, solely she is extra expert than the best surgeon on the planet. Her location varies, however her identify is all the time Sheila. Sheila is in additional demand than the legal professionals whose commercials air throughout reruns of Maury and he or she makes more cash than most of them. She will do a sew-in that’s indistinguishable from actual hair. She will press & curl. Her field braids appear to be they had been weaved with a loom. Her wraparounds are as if God himself twirled them with a lightweight breeze. And she will do all of it whereas standing in entrance of a eating room chair whereas rolling a blunt, listening to Solange and telling you the native gossip. Sheila is Michelangelo with a flat iron and the spine of her neighborhood.

Sheila is barely surpassed by Shay. Whereas they might be nick-to-neck relating to expertise, Shay has an official magnificence salon. Shay is all the pieces Sheila is, however Shay is an artist, a hustler, and an entrepreneur. You must make an appointment to see Shay and also you higher hope it isn’t on Friday or Saturday since you’re going to take a seat for a very long time

On the planet of black hair, an appointment is only a suggestion, since you all the time have to attend on the one that was earlier than you. You can also make your appointment for 7 a.m. when Shay opens her doorways, and in the event you stroll in at 6:59, there might be somebody within the chair. One time, I waited for Shay within the parking zone earlier than she opened the doorways. I walked in along with her, and when Shay unlocked the door and turned on the lights, there was somebody already sitting within the chair. Shay didn’t even flinch. She simply turned to me and mentioned, “I’ll get to you in a minute. I’m nearly by way of with this one.

And don’t ever confuse Shay and Monday. Monday does hair. Shay is a beautician.

I assume that when white girls get their hair achieved, they’re getting a lower and a mode. Even once I see Kim Kardashian or Sandra Bullock (don’t decide me for the random names. I solely know, like three white actresses: Sandra Bullock, Meryl Streep and that white lady who performs in that film the place folks cry. Yeah…whoever you simply mentioned). I’ve by no means achieved a white lady’s hair, nor have I ever seen it achieved, however I assume I may watch a 43 minute YouTube tutorial and get my white folks hair license, proper?

Probably the most unimaginable issues I’ve ever seen in America is that white folks will go to just a little salon in Wal-Mart or behind JC Penny and let strangers do their hair! It’s indicative of the unimaginable privilege of white belief. I’ve even seen hair salons and barber retailers within the airport! Significantly! Black folks suppose that’s extremely brazen! Should you prompt that to a black individual–after we caught our breath from our 15-minute belly-laugh–,our first response could be: “I don’t know these folks!”

However then once more, it’s wondrous to us that y’all purchase containers of potato salad from Goal with out figuring out who made it. Till my Aunt Marvell will get a job within the deli at Foodmax, trusting store-bought potato salad is like worshiping with that dude on the nook within the aluminum foil hat who says, “hey, I wrote my very own Bible” or believing a tiny-fingered Orange billionaire would really care about poor white folks.

Solely a idiot would try this.

Black hair is totally different. For anybody to work in our hair, they have to be authorized by an area sanctioning physique. I believe you may go to white folks college and get the precise authorities , however till you get the stamp of approval from a tribunal of black girls within the space, you gained’t have any shoppers.

That is vital as a result of black girls place loads of significance on their hair. A girl can put on a $700 costume, a pair of $1,000 footwear, however she gained’t really feel proper till she will get her hair achieved. To grasp it totally, you need to know the foundations for black girls’s hair.

DON’T TOUCH IT I do know that is an overused trope, however it’s the measuring stick by which I decide whiteness. When white girls see a brand new hairdo they begin salivating in the identical approach my canine does once I deliver residence a plate of barbecue ribs. Each time white folks inform me they’ve a black good friend, however then ask a black lady if they will contact their hair, I do know they’re a liar.

Look, it’s not that black girls don’t need white folks touching them, it’s that they don’t need something touching their hair (OK, it’s only a little bit that they don’t need white folks touching their hair. Come on, you gotta perceive–y’all will kiss your canines within the mouth). 

If the coiffure is that interesting, it most likely means she simply received it achieved, and all black males discovered at a really younger age to by no meansfuck that up. A brand new coiffure has a 48-hour window the place a girl gained’t have intercourse, train or do something to mess up her do. I as soon as dated a lady who may sleep all evening along with her head hovering three inches above the pillow after a go to to the wonder salon. I believed she was a witch till she instructed me how a lot she paid for her Remy extensions.

Additionally, she was a witch.

KNOW WHEN TO SAY SOMETHING Should you work with a Black lady, her identify might be one thing like Tomika (and also youwager not” spell it “Tameka” or “Tomeka” or she is going to flip out on you), Tomika would possibly come to work with bantu knots on Monday, blonde, flowing locks on Wednesday, and a candy-apple crimson Florida Evans fro on Friday. Don’t ask her why. It’s her prerogative. A black lady’s hair is a part of her expression, and typically she wants her job, so she is going to make her hair scream “fuck these dirty Caucasian co-workers!!!” Don’t be jealous as a result of your hair can’t carry out the identical versatile maneuvers.

But in addition, you higher acknowledge.

In case you are courting Tomika, and he or she will get a slight variation of her previous coiffure, you “wager not” act such as you don’t know. If she chops two inches off the facet, you higher acknowledge that shit. If she modifies her coiffure from maroon, to darkish burgundy, you higher inform her you just like the distinction. I do know you don’t know what the fuck is the distinction, and  neither do I. However Tomika sat underneath a scorching dryer for 291 hours to make the slight change, which brings us to 1 different factor:

YOU GOTTA BE TOUGH TO HAVE IT: Should you knew what black girls undergo to get their hair achieved, you’ll perceive how she endures because the spine of our neighborhood. I believe I’m powerful but when I needed to sit nonetheless whereas somebody put chemical substances in my hair that felt like ISIS terrorists have set a phosphorus fireplace on my scalp, I’d cry like a bitch. I used to torture my sisters earlier than they received perms by heating the straightening comb up just a little too scorching.

They didn’t even flinch.

Actually, when white folks noticed this lady, I wager you thought she was courageous:

However black folks noticed one thing completely totally different. We noticed the ache she went by way of for that perm. The endurance it took for her to take a seat underneath the dryer. The self-discipline required for that gradual coloration. We noticed her and knew:

Man, these police higher not fuck with this black lady, she’s robust as fuck.

Did I point out straightening comb?  The flat-iron?  The 17 totally different sizes of curling irons? The 1202 totally different comb sizes together with picks for afros and toothbrushes for child hair? The pure silk scarf they use to wrap it up at evening, and typically sleep on one arm to keep up the integrity of their hairdo? Should you unfold a Black lady hair utensils out on a desk it both appears to be like like a set of medieval torture implements or somebody stole the toolbelt of a 1920’s shoe cobbler. They sew it. They weave it. A Black lady’s french braid is stronger than metal cable. It smells like cornbread and flower petals. It seems like metal wool. It seems like cotton. It seems like pure silk. On the similar rattling time.  Actually, scientists say there are solely two issues in nature extra versatile than a black lady’s hair:

  1. A black mama’s spit
  2. The blood of Jesus

LIKE LIFE, BLACK HAIR IS UNKNOWABLE Ask Shay. Ask Sheila. Ask Tomika. You possibly can by no means know all the pieces a couple of black lady’s hair. Black folks know this, white folks don’t. That’s how we all know Rachel Dolezal was a fraud–as a result of she tried to persuade people who she knew all the pieces about black hair. Bitch, you’ve solely been round black folks since ’98, what the fuck you realize? She’s on digicam attempting to ingratiate herself with black of us by telling us her hair is a “4c,” like she is aware of what the fuck meaning. I don’t know what it means and I’ve been in love with black girls for the reason that late 70’s! If Cultural Appropriation Barbie instructed me my hair was a 4c, I’d be like:

I wager once I talked about Bantu knots a couple of paragraphs earlier than, you didn’t know what the fuck I used to be speaking about, did you? Right here’s a secret: Neither did I! I heard Tomika inform Shay she wished to some Bantu knots one time, and I believed it will sound cool in a sentence. They might’ve been speaking about crystal meth or a intercourse toy, for all I do know.

There are some belongings you’ll by no means learn about black hair. I’ve been with black girls all my life, lived with three sisters, a mom and a grandmother, and I nonetheless don’t know. Have you ever ever heard of an updo? Have you learnt the place a girl’s kitchen is on her head? Have you learnt the diameter and circumference of the curl that separates nappy from peasy?

I typically surprise why there aren’t extra black girls in Science Know-how Engineering and Math, as a result of in the event you take a look at any lady of coloration’s assortment of hair merchandise, they’re all newbie chemical engineers. I’ve seen Sheila must steadiness equations and work out covalent bonds to discover a approach to give a girl a pleasant bouncy curl that agreed along with her texture of hair and the hair coloration she wished.

As a matter of reality, when Trump lets Putin and the alt proper drop chemical weapons that solely kill folks with brown pores and skin, we’re gonna want Sheila and Shay to crew up and mix their chemical data just like the Energy Rangers or the ladies in Hidden Figures and save the world.

IT EXPLAINS A LOT ABOUT BLACK WOMEN The explanation Black folks don’t swim has nothing to do with slave ships, water hoses, or the truth that slavemasters thought we’d swim to freedom. It’s simply that black moms weren’t going to get their hair moist instructing their youngsters swim.

Water is the enemy of black hair, as is wind and white folks’s fingers (we’ve lined that half already.)

Additionally typically, we males might be so trifling that girls will break down crying.

Typically this world is so powerful that it’s going to make a girl weep.

They don’t cry as a result of they’re weak. They cry as a result of it’s unlawful to kill us
they usually actually wish to do it
but when do, they’ll go to jail
and in the event that they go to jail they be late to their hair appointment, and you understand how Sheila can get.

So in the event you ever puzzled the way you’ve seen Trayvon’s mom on TV 1,000 instances with out shedding a tear.

Should you surprise how Michelle Obama made it by way of eight years with out placing vaseline on her face, placing on a pair of Nikes, tying her hair in a ponytail and going over to Fox Information to whip some ass.

Should you surprise how Black lady work arduous, take the intestine punches, and carry this complete motherfucing world on their backs whereas typically smiling, laughing, dancing and  making all the pieces look simple, don’t delude yourselves that it’s as a result of black ladies are “magic.” That diminishes all the pieces they accomplish and endure.

Like their hair, they’ve one thing that you shouldn’t have. A factor that crowns them. It bends. It modifications. It’s concurrently fragile and difficult. Willowy and unyeilding. It doesn’t outline them. They outline it. It’s stronger than yours. It’s extra versatile.

It’s not magic, although

Simply black.